Stupidity in Advertising

Both advertising and public relations in contemporary American conform to and confirm the principle that stupidity is the learned inability to learn: That is–a normal, dysfunctional learning process which occurs when a schema formed by lin-guistic biases and social norms acts via the neurotic paradox to establish a positive feedback system which becomes first self-sustaining and then renders behavior irrelevant to the environ-ment by carrying detached actions to maladaptive excesses.

Keywords: stupidity; schema, norms language, neurotic paradox.